The Effortless Style Guide | Summer Edition

Keep cool, sharp and crease-free in our summer-ready range of shirts. From our all-time best sellers to ground-breaking new styles, we’ve got a fantastic selection to get you through the hottest season in utter coolness. Minimum effort required.

Non iron shirt

NON-IRON

Wash, hang and wear. Then stay crease-free all day with our Non-Iron shirts. They’re made from 100% cotton under our sky-high standards to ensure you look your best – no matter what your day brings.

100% cotton | Soft, breathable, wrinkle-free | Non-iron | Machine washable

Shop all non-iron shirts
model wearing a pink non-iron shirt
non iron shirt detail

NON-IRON

Wash, hang and wear. Then stay crease-free all day with our Non-Iron shirts. They’re made from 100% cotton under our sky-high standards to ensure you look your best – no matter what your day brings.

100% cotton | Soft, breathable, wrinkle-free | Non-iron | Machine washable

Shop all non-iron shirts
Natural Cool shirts
Natural Cool shirt on ice
model wearing a blue Natural Cool shirt

PLAY IT COOL

No need to get all hot under the collar this summer. Meet your new work mate: the 100% cotton shirt with a remarkable finish that keeps you cool, dry and comfortable from dawn to dusk.

100% cotton | Breathable finish | Lasting comfort | Non-iron | Machine washable

Shop all natural cool shirts
short sleeve shirt

short sleeve shirt

$110 $69
coming end may
models wearing popular poplin shirt

POPULAR POPLIN

Cool and comfortable, our 100% cotton poplin shirts are the epitome of crispness. In an array of versions ranging from neutral to bright shades and a smashing selection of checks, pleasant-to-wear poplin pleases all people – from plain to bold.

100% cotton | Breathable weave | Non-iron | Machine washable

Shop all poplin dress shirts
checked poplin shirts
stacked poplin shirts

POPULAR POPLIN

Cool and comfortable, our 100% cotton poplin shirts are the epitome of crispness. In an array of versions ranging from neutral to bright shades and a smashing selection of checks, pleasant-to-wear poplin pleases all people – from plain to bold.

100% cotton | Breathable weave | Non-iron | Machine washable

Shop all poplin dress shirts
modern texture shirts

MODERN TEXTURE, CLASSIC LOOK

Eye-catching business casual shirts. Dashing textured weaves made from the purest cotton and topped off with our time-saving non-iron finish. Open-necked or buttoned-up, these shirts are perfect to underpin your business casual looks.

100% cotton | Button cuff | Non-iron | Machine washable

Shop all modern texture shirts
model wearing a modern texture shirts
modern texture shirt detail

MODERN TEXTURE, CLASSIC LOOK

Eye-catching business casual shirts. Dashing textured weaves made from the purest cotton and topped off with our time-saving non-iron finish. Open-necked or buttoned-up, these shirts are perfect to underpin your business casual looks.

100% cotton | Button cuff | Non-iron | Machine washable

Shop all modern texture shirts
non-iron poplin shirt

KING OF POPLIN

The lightweight, crisp feel of glorious cotton poplin never gets old. These fine shirts of unmatched softness and comfort take casual looks up a notch or two. And did we mention they’re non-iron?

100% cotton | Button cuff | Chest pocket | Non-iron | Machine washable

Shop all poplin casual shirts
model wearing a poplin casual shirt

KING OF POPLIN

The lightweight, crisp feel of glorious cotton poplin never gets old. These fine shirts of unmatched softness and comfort take casual looks up a notch or two. And did we mention they’re non-iron?

100% cotton | Button cuff | Chest pocket | Non-iron | Machine washable

Shop all poplin casual shirts