"Pima cotton is a premium rare strain prized for its extra-long staple fibres. If that sounds like a load of gobbledegook, let me tell you this instead: It makes for softer, stronger, more breathable jumpers that retain their colour and last a good while longer. Jumpers just like these ones."
Stone pima cotton textured zip neck jumper
"Made from much-sought-after Pima cotton, this luxurious jumper is a soft, breathable alternative to traditional wool."
Garment washed for a softer finish
6 month quality guarantee