"I get butterflies in my stomach every time I launch a new shirt. Will they like it? Who will wear it first? Now, insecurities aside: our new arrow weave looks utterly modern, yet it feels like it’s been around for as long as Jermyn Street has been on the map (although they would’ve had to iron back in the day)."
Slim fit non-iron berry arrow weave shirt
"Brand new, modern (yet timeless) ‘Arrow weave’ from 100% cotton, completely non-iron."
6 month quality guarantee