"A pure cotton poplin shirt is a wardrobe essential. And do you know what is even better? A poplin shirt which is totally opaque, comes in three fits, six colours, requires no ironing what-so-ever and stays crease-free and smart all day. And what do you know! You're looking at it right now..."
Extra slim fit cutaway non-iron poplin cream shirt
"Made from lightweight yet tightly-woven 100% cotton fabric and absolutely non-iron."
6 month quality guarantee